Multimodal visibility is the ability to track a shipment continuously as it moves across multiple transportation modes, ocean, air, rail, and road, within a single, connected view rather than separate, disconnected tracking systems for each leg.
Multimodal visibility is the ability to track a shipment continuously as it moves across multiple transportation modes, ocean, air, rail, and road, within a single, connected view rather than separate, disconnected tracking systems for each leg.
It requires integrating data feeds from different sources for each mode, ocean carrier APIs, GPS tracking for trucks, rail terminal systems, and stitching that data together into one continuous timeline that follows the shipment through every mode change. Without this integration, visibility typically breaks at each mode transition, requiring a manual handoff of information.
Most real-world shipments, especially international ones, involve multiple modes, and the transitions between modes are often where delays and miscommunication happen. Multimodal visibility closes the gap at these handoff points, catching problems, like a missed connection between an ocean leg and inland rail, before they cascade into a bigger delay.